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Visual identity
Raito Paris
Coffee retail shop. An aesthetic built to be rolled out easily.
The context
RAITO PARIS is a fictional coffee shop mixing a very modern art direction with bold, extravagant colours.
The approach
I used several tools on this project, including Affinity and Procreate. The aim was to build a whole identity from a single logo.
The visual identity grew out of the logo, which was designed first.
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Aldea
